The path you create for yourself comes from what you think. Any business that ever existed started from a solitary thought. As it is with thinking about a product or service you want to offer, so it is with the way you promote it. No marketing strategy can ever be successful without first thinking about your (potential) consumers, what their interests are and how you can get their attention and appeal to them.
So you’ve done the required THINKing about your new marketing strategy and it’s time to create a plan of action. At this stage, you are probably weighed down with information brainstormed and you may not know how to make use of it all. Some never get pass this stage because they are overwhelmed and instantly begin to think ‘this is too hard’.
Are you taking an INTEGRATED approach to promoting your brand? The first thing you need to do is to establish a destination. If you don’t know where you are going, how will you ever get there? Next, you communicate the destination to everyone, tell them clearly what they should be bringing along and provide them with a copy of the road map.