Global Reach . . . Local Impact
In global marketing and communications, one size does not fit all. Every situation requires careful analysis and understanding of market, the competition, cultural nuances and your own assets before formulating a strategy and a plan of action. Even then, flexibility is the key to navigating the continual shifts in global business conditions.
POINT has developed a flexible approach to address each client’s needs with a blend of global strategy and top-quality local execution. POINT addresses each client’s unique needs quickly, effectively and cost-efficiently, virtually anywhere in the Caribbean.
Could your brand do a better job of representing your company’s experience, professionalism and commitment? Your brand sets the stage for how people perceive your company. A well-developed and powerful brand conveys an image of authority, trust and stability, but a weak brand conveys the opposite.
Let Point Global Marketing give you the competitive advantage you need by developing a powerful, memorable brand that inspires trust. In addition, why not harness the power of Web to successfully launch new products and services, connect and have a meaningful dialogue with stakeholders, motivate employees, support sales teams, and serve as resources for the media. Our digital media services deliver everything you need to be successful in your brand building – strategic thinking, high-impact communications, deep subject matter expertise and unsurpassed writing and creativity.
- Social Media Audits
- Web Site Planning and Mapping
- Content Development and Management
- Online Press Rooms
- Web Site Promotion
- Webcasts, Webinars and Online Demos
- Promotional and Viral Videos and Games
- Blog Monitoring and Engagement
- Search Engine Optimization
- Newsletters and e-Marketing Campaigns
- Distance Learning Solutions
- Logo design and conceptualization, modifications or revisions
- Email advertising, viral message formulation and newsletter design
- Web design, web banner and advertising design
- Business card design
- Letterhead design
- Envelope design
- Email signature design
At its core, corporate communications must build and maintain trust across the full range of company stakeholders. We understand that a company’s reputation is an elusive and intangible asset, and corporate communications plays a critical role in creating and protecting that reputation. Our programs help clients manage issues, foster community goodwill, persuade public opinion, nurture employee attitudes, manage change and build global market leadership.
- Reputation Management
- Leadership Positioning
- Issues and Crisis Management
- Employee Communications
- Community Relations
- Financial PR
- Media Relations
Email marketing is one of the most lucrative ways to connect with customers and prospects. Point Global Marketing’s email marketing service is one of the most effective promotional tools around, returning measurable returns on investment spend on the service. When combined with social media and internet marketing it becomes a powerful low cost tool connecting with clients and prospects immediately and delivering returns of your marketing investment.
Successful implementation of events and trade shows requires a strategic approach that extends throughout all phases of the event and is tied to the overall company business plan. Our event and tradeshow management services link marketing, sales and communications together to increase corporate and product awareness, build customer and media relationships, and enhance market share and sales. And we create a little excitement along the way.
- Press Events
- Customer Events
- Sales Meetings/Seminars
- Trade Shows
- Grand Openings
- Plant Tours
- Show Homes
POINT’s creative graphic design process puts THINKING at the core of our designs. We combine our client’s vision with great executions and provide stellar visuals to all our clients. POINT’s designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity. Let POINT help you to execute your next design project.
Every marketing initiative begins with a thorough Market Research process that enables to understand everything we can about your company’s mission, products, services, target market, competitors, short-term marketing goals and long term plan for growth. There are generally two types of Market Research we conduct for clients to discover what customers want, need, or believe.
They are Primary and Secondary Research. Primary Market Research involves our research consultants engaging in direct testing with focus groups, conducting surveys, scheduling interviews, doing field testing and recording observations, and any other interactive actions we conduct that is specifically tailored to the product or service. Secondary research uses information previously compiled from third-party sources that appears relevant to the client’s product or service. Secondary research is relatively inexpensive and easily accessible, however, it is generally not as specific or focused as primary research and the data used can be biased and/or difficult to validate.
Examples of the types of questions we answer during the market research are below. This is for public consumption. We do a more in-depth analysis for our clients.
- What is the number of potential customers or customer segments?
- Who are the customers, the market segments and what are their motivations?
- Where are they located and how can they be contacted
- How do consumers talk about the products in the market?
- What are the differences and motivations of the market segments e.g. geographic, personalities, demographic, use of product, and psychographic differences?
- Which needs are important?
- Are their needs being met in the marketplace?
- What quantity and quality do they want?
- When is the best time to sell?
- What is the size of the market size?
- Who are the competitors?
- What is happening in the market?
- What are the Market Trends?
- What are the risks?
- What does the Product Research reveal?
- What is the appropriate Marketing Mix?
Having a strategy and a solid marketing plan is the foundation of an effective marketing plan. It should be integrated with the Corporate Strategy to define communication strategies in regards to prospects, customers, employees and competitors. Our firm believes that a well thought out plan enables a company to effectively focus its resources on the most profitable marketing tactics that positively affect customer behavior and satisfaction. A marketing strategy is a series of tactics to make a marketing plan more effective.
Our marketing strategies are dynamic and interactive and take into account all mediums and avenues of approach and customer considerations.
While each business does require a customer marketing strategy, there are a few common categories. Examples listed below.
- Product differentiation Strategies
- Market segmentation
- Market dominance. Typical three types are: Leader, Challenger, Follower
Innovation – Based on the rate of the new product development and business model innovation. Is the company at the leading edge of business and technology: Front-runners, Close followers, late followers.
Growth – There are a number of ways to answer the question, “How do we grow the firm?”. The four most basic answers are: Horizontal integration, Vertical integration, Diversification, Intensification
Our marketing consultants will research untapped “Growth Opportunities” found in changes in market trends, segment dynamics and internal changes in brand direction, or operational business processes, emerging areas of opportunities.
We’ll then prioritize these growth opportunities and develop strategies that will integrate into your Marketing Plan.
In today’s business environment a mobile marketing strategy is critical. At times, theses strategies extend beyond just the utilization of current mobile platforms that are available to the creation of organic platforms built for your organization’s unique needs. POINT understands this, and also understands that a mobile application is a structured multilayered process consisting of and taking into account presentation and user experience, the business goals and targets, and data layers build to achieve engagement and user satisfaction. Let POINT guides your Mobile Development process to achieve the success you want with the expertise you can afford.
We’ve found that the most successful paid Internet marketing campaigns are pay-per-click programs wherein the cost is determined by performance – you only pay for the listing when someone actually clicks on a link and visits your website. Our experienced Internet marketing team can further help you get noticed online by managing every aspect of a pay-per-click campaign for your company. Our process-driven SEO and Internet marketing approach ensures that you get the greatest return on investment for your advertising dollars, since our team continually monitors the position of your keywords and adjusts the bidding strategy accordingly.
POINT will help you drive targeted traffic to your website with our search engine optimization and Internet marketing services. It is not only important to have a presence on the web; it is important to make full use of that presence through using social media, search engine optimization and other pay-per-click services. If your company is not showing up at the top of the page in search results with major search engines when consumers type in keywords relevant to your business POINT can help. Implementing Search Engine Optimization and Internet marketing services is critical to your technology strategy. In today’s highly competitive landscape of online advertising, organic search results are an all-important factor in whether a consumer will choose your company over another with better online presence. Every website POINT creates is created in a search engine-friendly way with measurable, long-term results shown both in increased traffic and ROI.
Using Point Global Marketing as your social media manager is easy and efficient. Point will keep all your social media channels up to date with relevant content and information about your company in an interesting and engaging way. Point uses analytical tools to determine your current needs and to help you target customers and potential customers wherever they exist. Our Social Media Management service looks at where you are currently marketing and what are the tools needed to achieve the success you need regardless of the competitive landscape.
We create new social media accounts or enhance your existing social media channels and accounts including Facebook, LinkedIn, MySpace, Foursquare, Twitter and others. Additionally, we use a various engagement tools and techniques to connect with your customers and prospective customers. We will also build and manage monitoring tools and surveys to collect customer and brand insight, build fan engagement, encourage discussion and promote action based social engagement. And finally we ensure that the management of your Social Media Channel provides your company with a return on your marketing investment. We know that there are specific objectives that you want your social media marketing spend to accomplish. Point works in an efficient way to ensure that whether it is lead generation or just getting the word out there; we provide value for money and a return on your investment.
In a creative and technical environment, “UI” (User Interface) and “UX” (User Experience) refer to specialties that are as different as they are necessary in today’s business environment. UI refers to the aggregation of approaches and elements that allow the user to interact with a system. While user experience is the results that are achieved beyond the user interface; it is best to consider user experience as nucleus of a brand. A brand is in essence, the sum of the experiences that a person has with a company or organization. User experience is the goal. Not just the goal of an interface, but of a product or interaction with an organization. When good user experience is achieved, every desirable or positive effect that one could possibly think of flows from it. UX is focused on success of the whole. In reality, the product is not the sum of its parts; the experience is. What people feel and the emotions they experience is the goal of great user experience design. POINT’s experienced teams of designers will deliver both the User Interface and the User Experiences required for the success of your project.
We know your website design is a marketing tool, and its design and layout are vital in selling your products and services; so we don’t simply give you a website – we give you a strong Internet presence, driven and informed by your overall marketing and branding marquee. Our mantra at POINT is to tackle every project with an underlining understanding of the end goal of our clients. This gives us a unique perspective, so whether your website is the first sales representative in your company or an extension of your communication and advertising strategy. POINT is able to deliver great user experience and modern high quality interfaces that achieve the desired end result. Point Global Marketing Ltd. continually strives to discover new technologies that can bring our clients endless possibilities.
Point Global Marketing Ltd. is one of the premier web development companies in Jamaica. Our custom designed web sites provide customers with the ability not just to take advantage of the web but to achieve targeted results. We are expertise at ecommerce website and website that are built for lead generation and conversion.
Our team works with your team to plan the overall look and feel that best suit your needs. We guarantee it will reflect the uniqueness of your company. POINT will thoroughly test your site prior to launching it to make sure visitors will experience all of its features in an easy-to-use, streamlined, attractive manner. Connect Point Global Marketing for all your web development needs.